Logo design crafted to last a decade, not a design trend

More than a symbol — a working mark

Most logo design fails not in the sketching but in the brief. Before we draw anything, we define what the mark must communicate, who it must speak to and where it will live. A law firm, a coffee brand and a SaaS startup need completely different kinds of marks — and the difference is strategic, not decorative.

From that foundation we explore concepts in rounds, presenting a small number of strong directions rather than twenty shallow ones. Each concept is tested against real applications: app icons, social avatars, signage, packaging, one-color printing. The winning direction is refined into a complete logo system — primary mark, secondary arrangements, icon and favicon — with clear rules for spacing, minimum sizes and misuse.

You work directly with the senior designer creating your mark. Logo and brand mark projects take 2–3 weeks, and every project ends with organized, production-ready files: vector masters, color and monochrome versions, and guidelines your printers and developers can follow without interpretation.

What's included

• Discovery call and written creative brief
• 3–4 distinct creative directions, developed in rounds
• Primary logo plus secondary lockups and responsive variations
• Icon system and favicon design
• Color specifications for print (CMYK/Pantone) and digital (RGB/HEX)
• Typography pairing and wordmark refinement
• Mini brand sheet with usage rules and clear-space guidance
• Full source file handover: AI, SVG, PDF, PNG, EPS

How we work

Week one is strategy and concepts; week two is refinement and system building. You review work at two structured checkpoints, and the final week covers artwork, file preparation and a handover walkthrough.